Step 1 Research marketing planning and create a planning strategy. Imagine that you are a Chief Marketing Officer (CMO) tasked with preparing a presentation that explains your company's strategic, functional, and operational marketing planning strategies to a recent new-hire to your companies marketing team. What kinds of things would you want to include in your presentation so that the ensuing discussion is rich and covers the important topics in planning? Consider the reasoning behind your planning strategies; what are their impacts on company operations and the resulting marketing activities? Step 2 Create a presentation. Create a presentation that reflects your research and planning. Be sure to include links or examples to exemplify important points or concepts.