Albert Einstein stated, "The formulation of a problem is far more often essential than its solution, which may be merely a matter of mathematical or experimental skill. To raise new questions, new possibilities, to regard old problems from a new angle requires creative imagination and marks real advance in science".
What is the value of this statement in terms of the research process? What is the relevance and relationship of this statement to today's technology-advanced business world? Where do these "new questions" allow us to go?