Case Study from Readings
Writing Assignment
Use the company easyCar.com and answer the following questions.
1. State who the company is and briefly discuss the company's Target Market.
2. Please identify the size of their Target Market.
3. What are the "Current Marketing Efforts" being performed by this organization
4. Who are their top two Competitors and how much of the market share do they have in relation to your selected organization?
5. What strategic factors account for their success?
6. What recommendations do you have to improve their current position in the market?
Note: Also, you are not limited to the information in the case study and may use outside sources to complete your assignment.
Your assignment should be constructed into a well-written document with an APA Style Cover Page.
Your written work must be 1-2 pages minimum in APA Format. Be sure to cite are information necessary and all references should be listed in APA Format.