State the term- Dealing with general risk
Part of the strategic decision making process is to analyse all risk factors involved with pursuing a specific course of action.
Risk is when actual outcome differs to the expected outcome. Business will make a decision on which the outcome isn't known with certainty, for illustration investing in a new project, entering a new market etc.
In order to grow some risk has to be taken though the key is management of the risk and company's attitude towards risk (i.e. Riskseekers or riskaverse).