State the name of your company and your new product concept, Marketing Management

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State the name of your company and your new product concept

Problem

a) State the name of your company and your NEW Product concept. Our chosen company is IKEA to start launching their own cars.

b) Provide a detailed description of a business to business (B2B) market opportunity that exists for your new product. (Specific company, Company Characteristics. Provide a brief rationale.

c) Describe the roles in the Buying Centre for the above business opportunity (i.e. ALL Business Purchasing Roles) Provide a brief rationale.

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Marketing Management: State the name of your company and your new product concept

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