Case Scenario:
Nasty Gal-8 Years Old and Worth $100 Million
Sophia Amoruso is the founder and CEO of Nasty Gal, an 8-year-old online fashion retail company worth over $100 million. Nasty Gal sells new and vintage clothing, accessories, and shoes online. Founder Sophia Amoruso started the company on eBay, selling one-of-a-kind vintage pieces that she sourced, styled, photographed, and shipped herself. The following is excerpted from her new book, #GIRLBOSS.
"I never started a business. I started an eBay store, and ended up with a business. I never would have done it had I known it was going to become this big. I was 22 and, like most 22-year-olds, I was looking for a way to pay my rent and buy my Starbucks chai. Had someone shown me the future of where Nasty Gal would be in 2014, I would have gasped in revulsion, thinking, ‘Oh, no, that is way too much work.'
There are different kinds of entrepreneurs. There are the ones who start a business because they're educated and choose to, and the ones who do it because it is really the only option. I definitely fall into the latter category."19
The Internet is a great place to start a business! If Sophia Amoruso started her business in a traditional store, would she have found success? List the advantages Sophia Amoruso gained by selling her items on eBay. If you could start a business on eBay, what would it be and how would you use ebusiness to your advantage?