Question: Are you suggesting that Starbucks just use social media exclusively and nothing else? Why or why not?
"Starbucks is a re-known coffee-chain worldwide because it has various branches across the continents. Television campaign will not be effective because a television campaign can not reach all the new and the potential consumers of Starbucks products in the same version as compared to the campaign that can be carried over the social media where most consumers access daily. The campaign can be costly for the company because funding all the airtime to air in different television channels to reach all the consumers worldwide will less cost-effective."
The infomercial is good advertisement mode but it will not reach all the customers effectively and at a less expenses as far as the marketing expense is considered. Therefore I recommend Starbucks to use the social media platform to make the grand advertisement rather than infomercial.