Starbucks coffee looks beyond the selling of coffee on, Marketing Management

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Starbucks coffee looks beyond the selling of coffee on

Question: Go to the Starbucks' web site.

1. Discuss the product mix offered by Starbucks

2. How does Starbucks use this web site to expand relationships with customers?

3. Starbucks Coffee looks beyond the selling of coffee on their Web site. What are the strategies that they use to develop customer loyalty?

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Marketing Management: Starbucks coffee looks beyond the selling of coffee on

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Marketing Management: Starbucks coffee looks beyond the selling of coffee on

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