Starbucks biggest growth is in its international segment


Possible Recommendations for Starbucks:

Starbucks biggest growth is in its International segment.

Under Starbucks international strategy, it should transfer its core competencies and capabilities country to country.

Coffee beans are a significant input into Starbucks value chain and there have been wide fluctuations in the market prices of high-quality coffee beans Starbucks could mitigate this price.

Starbucks growth strategy in the saturated U.S. market should focus on getting additional penetration into untapped rural markets

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Operation Management: Starbucks biggest growth is in its international segment
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