Describe the product characteristics (i.e., core benefit, basic product, expected product, and augmented product) of two of the companies below.
-Starbuck's coffee (goods category)
-Southwest Airlines (service category)
For each of the two offerings, describe how one or more aspects of their marketing strategy are based on its product characteristics.
Response must be around 2 to 3 pages.
Please use in-text citations and provide references. Only scholarly sources should be used.