Standardization: Demonstrate a standardized approach to global marketing. Select one company and three countries. Do not use the company's country of origin (headquarters). Show how the company uses a standardized marketing approach using one or more of the marketing mix elements (product, price, promotion, and/or distribution) across three countries. Document your sources (publication, website, advertisement, personal experience). Discuss the reasons the standardized approach works well for this company across the three countries. FormatFontSize