Q1. The Marketing Research:
a) Is just asking consumers for their likes, dislikes, requirements and wants in a one-on-one condition.
b) Spans the informational boundary among the firm and its environment.
c) Can just be employed to evaluate the impact or contemplated adjustments in the marketing mix.
d) Is commonly used for the marketing control purposes.
Q2. Standard test markets are valuable under all of the given conditions apart from:
a) When it is significant for the firm to test its capability to secure the support from the trade and get distribution.
b) Whenever the firm desires control over whom of measurement.
c) If the capital investment is important and the firm requires a prolonged test market to evaluate its technical capability to produce the product.
d) If the firm requires to build an experience base, however just on a limited scale.
Q3. Which of the given is not correct?
a) Categorization information is the heart of the survey and is so called as it will be categorized to the suitable categories of the dummy tables.
b) Fundamental information must be secured first and categorization information last.
c) In dealing with sensitive issues whenever designing a questionnaire, the favored alternative is to avoid such types of questions together, if at all possible.
d) When employing the funnel approach to questionnaire design, the researcher will begin with broad questions and gradually narrow the scope of further questions.
Q4. Which of the given statements regarding attitudes is not correct?
a) Attitudes symbolize a person's ideas or convictions, with regard to a specific object or idea
b) Attitude plays a main role in many marketing models which explain consumer behavior.
c) However attitude is a key concept; it is usually regarded as unrelated to the actual purchase behavior.
d) In common, practitioners have a strong interest in the consumer attitudes and attitude research.
Q5. The measurement comprises of:
a) The assignment of numbers (symbolizing quantities of attributes) to objects or events according to the rules.
b) The theory of hypothesis construction.
c) Isolating those objects which might be shown to possess the mathematical properties of the activity.
d) A continuum that complies with the fundamental axioms of mathematics.