Stakeholders have various interests or ‘stakes’ in a project. How can you find out where to put your management effort?
Preferably, all stakeholders will have closely same criteria for judging the success of the project, although it won’t always be the case.
To classify where to place stakeholder management effort you must
a. Classify stakeholders
b. For success discover their criteria
c. Analyse stakeholders’ capability to influence the project according to their power and affect
d. Allocate effort first to those along with the most power and affect.