Question1. What are the different functions of packaging? Describe by using a relevant example.
Question2. Discuss THREE public relations methods which could be employed to enhance sales of a mature product in market.
Question3. Explain the different stages of the ‘Product Life Cycle (PLC) and describe how motorcar manufacturers use it to make ongoing and renewable consumer demand.
Question4. Concisely describe EACH of following:
1) Telemarketing
2) Direct marketing
3) Market segmentation
4) Augmentation
Question5. What are the 5 major stages/processes for website design?
Question6. The macro environment is basically referred to as Political, Social, Economic and Technological.
i) Discuss any TWO of the above macro expressions.
ii) Describe how the two you have selected would be of interest to marketers and why.
Question7. Explain by using an instance of your choice, the procedure of consumer buying behaviour.
Question8. Elaborate the risks of new product development, by using a valid example of your choice.