Assignment:
Read the case study, "Running the Numbers: Does It Pay?". Once you have read and reviewed the case scenario, address the following points, using thorough explanations and well-supported rationale:
1. Compile a short literature review, summarizing the case study's main points, which might be used in this research project.
2. Apply the stages of the market research process described in to how you might approach this situation.
3. Derive a hypothesis for each research question. Provide a sound rationale or theoretical explanation that leads to the hypothesis.
4. Does this present Dr. Ray with an ethical dilemma in any way?
Your response must be a minimum of two pages, not including the title page and reference page. You are required to use your textbook as a reference, as well as one additional source from a credible location. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations per APA guidelines.
Reference
Babin, B. J., & Zikmund, W. G. (2016). Essentials of marketing research. Boston, MA, USA: Cengage Learning.
Attachment:- Stages in the Research Process.rar