Stages in product development life cycle


Introductory stage and the 4 P's

There are well-defined stages in every product development life cycle. my product is (Soap) at the "introductory" stage. What are some of the implications of this stage for the decisions I must make about each of the 4Ps when designing a strategic marketing campaign? Provide rationale for your answers. Give examples of real products in your answer.

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