Stage of the product life cycle


A few years ago Who Wants to Be a Millionaire premiered as the first nighttime game show in several decades. The marketing for the show was intent on making television viewers aware of its existence and excited enough about the show that we would watch the first episode. Based on this description, in which stage of the product life cycle would this show be?

a) Introduction

b) Growth

c) Maturity

d) Decline

e) Harvest

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Business Management: Stage of the product life cycle
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