Assignment:
Assume you have an option to start a business say in San Francisco, Ca or Memphis, Tennessee. What macroeconomic factors will you consider in making your decision? For instance how critical are the following local factors - please address as many of these factors as possible:
• Labor productivity
• Labor cost
• Consumer Confidence
• Foreign exchange rate
• Global economic conditions
• Stage of the local economy - unemployment rate, GDP growth etc.
• Cost of credit
How critical are these factors in affecting not only your location by also on your pricing, non-pricing and production strategy?