Sports programming segment


Assume that in a marketing study it has been found that on a fall Saturday afternoon 15% of adult men watch sports programming on network A from 1:00 P.M. to 2:00 P.M., 18% watch on network C from 2:00 P.M. to 3:00 P.M., and 7% watch on both networks. For simplicity assume that viewers of these programs are sure to see advertisements if they are watching a program. If Chips ‘n' Fish Restaurants advertise only on network during the sports programming segment,

(a) what is the probability that the ad will be seen by a randomly chosen adult man?

(b) What would be the probability if they advertise on both networks?

(c) If they advertise on both networks, what is the probability that an ad will be seen only on network A?

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Basic Statistics: Sports programming segment
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