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Sports product sales is big business and in an effort to

1. Sports product sales is big business, and in an effort to capitalize on this, companies are licensing their merchandise to ensure quality and authenticity. Discuss the pros and cons of licensing for both the licensor and licensee.

2. Use the internet to compare licensed vs. unlicensed sports merchandise. How to the products compare in terms of quality, selection, price and availability? Would you purchase unlicensed sports merchandise for your favorite team? Explain why.

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Operation Management: Sports product sales is big business and in an effort to

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