Sports marketing of products and apparel aimed youth is, Other Subject

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Sports marketing of products and apparel aimed youth is

Sports marketing of products and apparel aimed youth is often said to focus too much on image, rather than on actual participation in sports.

For example, shoe companies have been criticized for pushing the image of their shoe rather than actual participation in a given sport.

How would you respond to this criticism?

What examples can you give that illustrate this phenomenon?

How can this be changed?

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