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Speculate from the us census market projections

• 1. Go to Strategic Business Insights' Website and take the VALS^TM survey, located at https://www.strategicbusinessinsights.com/vals/presurvey.shtml. Be prepared to discuss.

• 2. Click here to watch the video titled "Targeting the Premium Dog Market", (14 min 23 s). Then, go to the United States Census Bureau's Website and explore the 2012 National Population Projections: Summary Tables, located at https://www.census.gov/population/projections/data/national/2012/summarytables.html.

• From the first e-Activity, determine whether or not the VALS test provides an accurate representation of your buying habits. Speculate if the results of the survey will change over time, citing key external factors that would cause the results to differ.

• From the second e-Activity, speculate, from the U.S. Census market projections, what key situational variables will influence the dog owner target market. Provide two ideas of how premium pet product manufacturers can use this information in their market strategies.

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Solution Preview :

Prepared by a verified Expert

Marketing Research: Speculate from the us census market projections

Reference No:- TGS01756707

Have a Question? (oR Write a Review)

Recent Questions Asked Marketing Research

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Solution Preview :

Prepared by a verified Expert

Marketing Research: Speculate from the us census market projections

Reference No:- TGS01756707

Recent Questions Asked Marketing Research

Q : Liable for murder in the death of an employee

Q : Explain how your objectives support the goal

Q : Changes in business ethics

Q : Companies are exercising good marketing ethics

Q : Speculate from the us census market projections

Q : Explain the training needs analysis

Q : Define critical steps in the decision-making process

Q : Develop a strategy and creative approach of a company

Q : Secure top flight performance

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