Specify how you will tailor your marketing strategies to


Specify how you will tailor your marketing strategies to reach and serve your most profitable customers and prospects

• Identify the Best Customers

• Retain Loyal Customers

• Cross-Sell Other Products or Services

• Target Marketing Communications

• Reinforce Customer Purchase Decisions

• Induce Product Trials

• Increase Effectiveness of Channels

• Improve Customer Service

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Management Theories: Specify how you will tailor your marketing strategies to
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