Research Project Paper Assignment
Prepare an Annotated Bibliography with a minimum of 4 peer reviewed journal articles.
Unacceptable sources include Wikipedia, Investopedia, Facebook, Magazine articles, newspaper articles, trade journals, or other non-academic sources.
Typical acceptable sources include: Journal of Economics, Journal of Management, Harvard Business Review, the Economist, etc. If the student is unclear on the meaning of "peer reviewed" journal articles, he/she should contact the Webster University library.
The annotated bibliography must follow the following format:
For EACH of the minimum of 4 peer reviewed articles:
Paragraph 1: summarize the article in one 125 to 175-word paragraph, in your own words; no quoted material.
Paragraph 2: specifically describe how the article is related to your chosen research topic and state which part of your topical outline it will fit into in the final paper. This second paragraph can be done in two or three sentences.
Topic
The issue chosen for research is the role of new media on marketing in 2017 and beyond. The research project will explore available figures to find out if businesses are still spending big on traditional media advertising, including radio, television, and print media. The data will be compared to spending on online advertising over the past half decade. If indeed businesses are changing their advertising strategies, it will be important to show the effectiveness of new media. According to Forbes, people are watching more videos online and thus businesses may have to take note and create not only interesting but also informative content for their consumers. Social media has already been embraced by most corporations as a form of communication to customers. However, the paper will try and see the importance of having an actual social media strategy and the importance of well trained persons to handle these accounts.
Instructions for the Business Research Project Option:
If the student picks the Business Research Project option, the guidelines below outline the project's expectations:
The purpose of this project is to pick a current issue or force affecting businesses, important to many businesses, and to research it.
Examples would include globalization, increased focus ondiversity of the workforce, greater competition, etc.
The research performed should focus on history and background of the issue and how it is affecting businesses today.
The remainder of the paper will address the possible trends of the issue[such as increasing globalization or increasing competition] and alternatives business managers have to address the issue.
Required Major parts for paper:
I. Introduction[What is the topic, why it is important....to whom]
II. Review of existing literature [history, background, current company experiences]
III. Impact on business [in the past, now, going forward]
IV. Going forward [projected trends, pending legislation, likely regulation, political pressures]
V. Management options to address likely trends going forward; these could include actions to mitigate risks of the trends or actions to take advantage of the trends
VI. Conclusion.
Attachment:- Business-Research-Outline.rar