Write a seven to eight (7-8) page paper in which you:
Develop a description of venture.
1. Describe your product or service in detail from the customer's perspective.
2. Explain the specific features and benefits of your product or service.
3. Address the ability of your product or service to meet consumer needs.
4. Defend the advantages your product or service has over the competition.
Develop the rudiments of a marketing plan.
1. Elaborate on the key competitive issues in your particular industry.
2. Formulate and justify your market segmentation.
3. Provide details of the marketing mix components: product strategy (position, branding), pricing strategy, distribution (marketing channel) concept, and promotional (marketing communication) strategy.
4. Research and cite at least three (3) reputable academic sources.