Spagnoletti has shifted resources from back-office systems


Spagnoletti has shifted resources from back-office systems to marketing initiatives.

Commenting on this choice, he says, "If your strategies are clear, and you understand the risks to your back office versus the opportunities, it's very easy to make those shifts and it's noticeable." What risks is Spagnoletti taking?

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Business Management: Spagnoletti has shifted resources from back-office systems
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