Southwest has mastered the low-price model and has the


Evaluate the case, and respond to each question that follows the case using both theory and practical managerial thinking.

Questions

1. Southwest has mastered the low-price model and has the financial results to prove it. Why don't the other airlines copy Southwest's model?

2. What risks does Southwest face? Can it continue to thrive as a low-cost airline when tough economic times hit?

Your APA formatted Case Study should be a minimum of 500 words (not including the title and references pages).

You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old (one ofwhich may be your textbook).

All sources used, including the textbook, must be referenced; paraphrased and quotedmaterial must have accompanying citations.

Attachment:- SOUTHWEST-AIRLINES- Case.rar

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Marketing Research: Southwest has mastered the low-price model and has the
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