"Southwest Airlines" Please respond to the following:
• Evaluate the effectiveness of Southwest Airlines execution of its low-cost / low-price / no-frills strategy to the business traveler. Considering your own preferences, consider how this strategy fits your needs and how any gaps should be addressed by Southwests management team.
• In the airline industry, airplane maintenance and safety records are essential to a successful business performance. Evaluate Southwests performance in this area, suggesting ways to improve its image with the public related to airplane maintenance.
• Predict the sustainability of Southwest Airlines strategy into the future. Provide support for your prediction.