1. Discuss the corporate culture at Southwest Airlines and how it leverages its culture to achieve a competitive advantage.
Southwest airlines began in 1966 by Herb Kelleher. His vision was to run a low cost customer friendly airline. Originally, his customer base was to be business class men in the Texas area. Even today, the vision and culture remains the same: Low price and excellent customer service. Since 1966, Mr. Kelleher has been able to keep the culture the same while adapting to changes in the airline industry. Unlike other carriers,