1. A ________ has the following three characteristics: it is a source of competitive advantage, it has applications in a wide variety of markets, and it is difficult for competitors to imitate.
a. Market niche
b. Core competency
c. Value network
d. Product description
e. Promotional element
2. The ultimate level of marketing segmentation is ________.
a. Niche
b. Local
c. Mass
d. Individual
e. Homogeneous
3. A distribution strategy in which the seller tries to place his products in as many outlets as possible is called ________.
a. Intensive distribution
b. Exclusive distribution
c. Managed distribution
d. Minimized distribution
e. Monopolistic distribution
4. Wholesalers primarily rely on ________ to achieve their promotional objectives.
a. Advertising
b. Sales promotions
c. Personal selling
d. Publicity
e. Public relations
5. The ________ perspective can help a company to identify superior suppliers and distributors and to improve productivity, which ultimately brings down the company's costs.
a. Supply chain
b. Market logistics
c. Physical distribution
d. Total cost management
e. Sales