Topic: Sony Records in the Music Industry
Description:
CEO of Sony Records:
1. Create a mission, vision and three (3) strategic objectives that explain the hierarchy of goals.
2. Create an environmental awareness of your organization indicating the roles of scanning, monitoring, and competitive intelligence and forecasting.
3. Select 5 areas of the value-chain using a combination of the supportive and primary activities and show how the industry of choice will have a competitive advantage.
4. Outline how the organization will be able to attract, develop and retain the human capital.
5. Apply Michael Porter’s generic strategies (overall cost leadership, differentiation and focus) and provide a competitive advantage using each.
6. Create a strategy on how your industry could leverage the core competencies.
7. Use at least four (4) quality academic resources