Question: GSB New Media Midterm
Answer the following two questions in essay format. Your answers should be approximately 2 pages (double spaced) each, or a total of four pages for both essays. Base your answers on the class lectures, readings and power point presentations. Hand in a printed version of your essays to me by Mar 7.
1. Sony is promising to come out with a holographic television soon. It is like 3-D TV but with no glasses; it allows you to see a show or sporting event from any angle. Evaluate its chances of being widely adopted based on what we have studied about new media adoption. Further, what strategy would you use to roll it out?
2. What are the techniques used to make forecasts about new media? Why have new media forecasts had a poor track record? Given the task of making a forecast for a new media technology or service, what would you do?