Assignment:
Sony Playstation 2: Just Another Competitor?
INTERNAL ANALYSIS
1) What are Sony's 3-5 major strengths and 3-5 major weaknesses?
(In answering this question, assess its tangible and intangible resources, primary and support functions, and capabilities. Also answer with respect to the video game industry.)
2) To what extent does Sony have a sustainable competitive advantage? Explain your answer.
GENERAL EXTERNAL ANALYSIS
3) Explain how each of the general environment segments impacts the video game industry. Give specific examples.
COMPETITIVE ANALYSIS
4) Using the Five Forces Model of Competition, perform an industry environment analysis. Make sure to both identify the factor(s) and/or group(s) involved in each force as well as the seriousness of each "threat" (e.g., what are the substitute product and/or services? How likely are new entrants to enter the market?)
5) Based on your competitive analysis, is the video game industry an attractive industry? Justify your response.
6) How would you describe the competitive dynamics in the industry? Discuss how they have evolved over time using strategic management concepts?
7) How can Sony use promotion, pricing, and licensing to leverage its early mover advantage over Nintendo and Microsoft?