Some service marketers maintain that service marketing is, Operation Management

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Some service marketers maintain that service marketing is

Some service marketers maintain that service marketing is fundamentally different from product marketing and that different skills are involved. Some traditional product marketers disagree, saying that “good marketing is good marketing”.

Take one of the two positions and defend it.

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Operation Management: Some service marketers maintain that service marketing is

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Operation Management: Some service marketers maintain that service marketing is

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