Some say that they may have a monopoly with their product


Please research Arm & Hammer.

The following are a list of questions that may help you with your analysis. However, you are free to add any additional points that you want.

How does market research help a company stay successful?

Why do you think that Arm & Hammer has remained so successful for more than 155 years?

How have they repositioned their product?

There are no known competitors. Some say that they may have a monopoly with their product .Why do you think that that the government allows them to exist as the sole provider of this product?

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