Some project professionals feel that blurring the lineas between the traditional boundaries of project management, quality, and other management disciples will help companies acheive excellence in quality. Other believe that excellence is achieved through emerging technologies, such as process modeling or process automation, since they allow organizations to receive information for real-time measurement, process execution, and task management. Which side of the debate do you favor? Why? Explain in terms of improving quality with an emphasis on product-based projects. Feel free to use PMBOK Guide as a reference.