Compare Brick and Mortar and Web strategies Paragraph Number 1: Some online stores use a product-based marketing strategy as the basis for their Web site design. Others use a customer-based strategy. In a few paragraphs, briefly define each strategy. Find two specific web sites where you have Brick and Mortar knowledge; along with the Web site. Examples might be Sears, K-Mart, Walmart, Lowes, Home Depot; or another store that you select. Paragraph Number 2: Write an additional paragraph where you evaluate the selected site as to what strategy they are using in their Web site; and is the strategy particularly effective for the product(s) or service(s) they are selling at the Brick and Mortar store.