1. Some of the distinct qualities characterize a relationship between an enterprise and a customer. For example, a business relationship is mutual, interactive, iterative, and _________.
a. Asymmetric
b. Transactional
c. Requires a change in behavior for both parties
d. Loyal
2. What is a balanced scorecard using the four perspectives of financial, customer, internal business processes.
3. Descriptions of the features and benefits of three popular CRM's.