1. Some of the benefits of a trade area analysis is/are:
This information can be used as a key input to profiling your typical customer.
This information can be utilized to analyze for potential market penetration and competitive analysis.
This information can aid in identifying both as ethnicity as well as educational levels of potential customers.
All the above
A & B only
2. Value base pricing/selling is based on the concept:
The Price of the product is the most important value to buyers
The price of the product may not have as much value as other aspects of the procurement process to the buyer
None of the above
B & C only