Some designs of products and services are inherently bad


1. Some designs of products and services are inherently bad. Read about them at the bad designs web site. Make a list of the factors that make a design unworkable. Nominate your candidates for bad design.0

2. What do you consider to be the most difficult thing about working in a matrix organization? What do you think is the best way to minimize that problem? Explain.

3. What factors can erode the success produced by STP marketing, forcing a firm to reformulate its marketing strategy?

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