Some companies resort to lowering their prices to attract, Dissertation

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Some companies resort to lowering their prices to attract

Research Problem

Some companies resort to lowering their prices to attract customers with no regard for the quality of service provided to them

Main & Sub Questions

The main question of this research is:

• What is the impact of service quality on customer satisfaction in aviation industry?

While The sub questions are:

• What is the affect of service quality on company profitability?

• What is the affect of service quality on consumer loyalty?

• What is the affect of service quality on consumer need?

Main & Sub Objectives

The main objective of this research is:

• To determine the impact of service quality on customer satisfaction in aviation industry

While The sub objectives are:

• To measure the effect of service quality on company profitability.

• To find out the effect of service quality on consumer loyalty.

• To investigate the affect of service quality on consumer need

Attachment:- Saudi Airlines Company.rar

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