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1 what are some other examples of slogans not listed in the chapter that make strong contributions to brand equity why
can you think of some general guidelines to help marketers mix and match brand elements can you ever have too many
how successful do you predict these recently proposed extensions will be whya mont blanc famous for pens fragrances and
case study public key infrastructuresuppose you are the information security director at a small software company the
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1 pick a brand extension use the models presented in the chapter to evaluate its ability to achieve its own equity as
1 what are some of the product strategies and communication strategies that general motors could use to further enhance
contrast the branding strategies and brand portfolios of market leaders in two different industriesfor example contrast
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Problem: According to Jonathan Haidt, which of the two moral foundations do liberals emphasize above all the others?
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Do you think the increasing role of agencies in daily life improves the efficiency of government, or does it create unnecessary complexity?