Solving customer problems in ways they never imagined


Your task:

Read company case (Dyson: Solving Customer Problems in Ways They Never Imagined), in appendix 1 of your textbook (Armstrong & Kotler, 12th edition, 2015).

For this assignment, answer all the questions that accompany the case study. Be detailed.

General instructions:

Your assignment should be 400 – 600 words in length. Use the word count function in MS Word to check your word count.

Use 1-inch margins on all sides.  Double-space your document.

Do not include a title-page.  Include your name, the title of your assignment, and the date on top of the document.

Submit the assignment via Blackboard (using the appropriate assignment link).

The book link : https://www.coursesmart.com/9780133451405/firstsection

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