SoHo Corporation, a boutique clothing company, has asked for your advice on whether to invest $40 million in a new line of beachwear.
The investment will yield earnings before interest and taxes of $10 million a year, and any depreciation on the project will be invested back into the project as capital maintenance expenditure. There will be no working capital investments. The project is expected to have an infinite life.
The company has a beta of 1.2, but this project is expected to have a beta of 1.5.
The firm will maintain its existing financing mix of 60% equity and 40% debt. The cost of borrowing is 10%.
The tax rate for the company, including California State taxes, is 40%. The ten-year bond rate is 2%.
Calculate the NPV of this project.