Problem: Construct several potential segments of the market based on the benefits they are most likely to seek in the product/service you've chosen. I have to try to come up with some memorable, descriptive names for these segments like any good marketer would do remember the Yuppies? It stood for Young, Urban, Professionals, right?]
Describe the segments identified in the above:
(a) socio-demographic characteristics;
(b) psychographic characteristics, and
(c) consumption/usage patterns
Please assist me in this project.