Social networking sites are fast becoming corporate, Operation Management

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Social networking sites are fast becoming corporate

Social networking sites are fast becoming corporate resources. Consider how Facebook may be used by an organization. Can you think of different ways in which organizations such as Coca-Cola, KFC, or Bank of America can use social networking? What are network effects?

If you were the chief executive officer of a Fortune 500 company, would you be comfortable using social media sites like Facebook or LinkedIn as part of your CRM strategy? Why or why not?

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Operation Management: Social networking sites are fast becoming corporate

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