1. Social media sites like StuffDOT are often classified based on two factors; self-disclosure and ________, which is the degree of acoustic, visual, and personal contact between two communication partners.
A media responsiveness B) involvement C) capture rate D) interactivity E) media richness
2. As consumers Dot and comment on items that they like on StuffDOT, they are creating _______, a form of online media publicly available and created by StuffDOT consumers.
A) algorithm-generated content B) blog-generated content C) webmaster-generated content D) community-generated content E)user-generated content
3. To ensure that as many users as possible could utilize StuffDOT's platform on the go, a user-friendly _______ was developed for both Android and iOS operating systems.
A) mobile app B) Facebook page C) Twitter account D) LinkedIn site E) human interface
4. To gauge the popularity of the content on StuffDOT, marketing managers closely monitors the content's ______, the number of people who buy, share, or click on the stuff users have dotted.
A) interaction rate B) fans C) visitors D) unique visitors E) share of voice