In this assignment, you have to write an essay concerning Social media in approximately 1500 word, addressing the following:
Social media has been described as the new hybrid element of the promotion mix. When considering marketing and consumption communities and communication within groups, what role might social media play in developing the promotion element of the marketing strategy, and does the use of social media strengthen the influence of opinion leaders? Use examples to support your answer.
Additional Assessment Guidelines:
- Please make use of the essay format to answer the response.
- Make sure that you draw sufficiently on theoretical theories of consumer behaviour in your discussion.
- The word count for the assessment is approx. 1500 words and will be strictly enforced.
- As this is an academic work you must reference (cite) the sources you have employed. This must be done in the essay and a reference list must be comprised at the end of your essay/report (place before any appendices if applicable). Your in-text citations and reference list are not included in the 1500 words.