Social media marketing has gained momentum in recent years. The number of social media outlets is expanding at a feverish pace, attracting customers from a wide variety of demographic groups. Some of the key tools of social media marketing include blogs, social networks, content communities, and social coupons. To marketing researchers, social media marketing is a new and powerful tool to increase research effectiveness. How can social media marketing provide new opportunities to enhance the research effort? Provide a specific example of how researchers can use these new tools.