Yes, social media is very popular with all age groups even the baby boomer's are taking interest in social media. Interesting fact it was mentioned by analyst that Mark Zuckerberg could run a query using Face Book and target the interest of certain age groups.
It was mentioned that he may have an interest in running for the highest office in the U.S. Imagine what kind of advantage that would be if so. It is also good for advertisement if Health care facilities made partnership with these types of platforms for business.
The targeted audience always seems to influence every business endeavor. The millennials have an era. The Baby boomer's have an era and all others accordingly. I guess my point is advertisements must use all forms of advertisements even the old Sunday's newspaper to gain notoriety for business.
I always thought a good method of advertisement is anywhere food or things like gas station were good places to advertise because they are utilized daily by individuals what do you think?